ERP Power

Araya LED

A charming product advertisement with a whimsical feeling

Partnering with Lytei, we crafted a 30-second advertisement showcasing ERP Power's Araya LED light engines. Our objective was to emphasize the streamlined integration of bulky drivers into the modules, highlighting the resulting enhancements in aesthetics, visual comfort, and energy efficiency.  Utilizing their distinct red and white branded colors, we aimed to establish strong brand recognition, infusing the animation with charm, playfulness, and elegance.

Final Frames

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Design

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Animation

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Credits

  • Creative Director: Mike Sharps
  • 3D Animator: Preston Jesse
  • 2D Animators: Tami Castro, Mike Sharps
  • SFX / Mastering: Dean White

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