ERP Power

Araya LED

A charming product advertisement with a whimsical feeling

Partnering with Lytei, we crafted a 30-second advertisement showcasing ERP Power's Araya LED light engines. Our objective was to emphasize the streamlined integration of bulky drivers into the modules, highlighting the resulting enhancements in aesthetics, visual comfort, and energy efficiency.  Utilizing their distinct red and white branded colors, we aimed to establish strong brand recognition, infusing the animation with charm, playfulness, and elegance.

Final Frames

No items found.

Design

No items found.

Animation

No items found.

No items found.

No items found.

Credits

  • Creative Director: Mike Sharps
  • 3D Animator: Preston Jesse
  • 2D Animators: Tami Castro, Mike Sharps
  • SFX / Mastering: Dean White

Similar Work

Pepsi

Rams Win! Pepsi Super Bowl Promo

Password Protected

Reach out to info@motionstandard.com for the password to learn more.

Oops! Something went wrong while submitting the form.

Claimatic

Claims Triage Software

Password Protected

Reach out to info@motionstandard.com for the password to learn more.

Oops! Something went wrong while submitting the form.

Jacob Reed

Our Frasier Remake

Password Protected

Reach out to info@motionstandard.com for the password to learn more.

Oops! Something went wrong while submitting the form.

View More Projects