Lytei

Architectural Lighting Products

One partner. Multiple brands & projects.

Lytei, a marketing agency focused on the architectural lighting industry, enlisted our help to design and animate products and concepts for their video library. We collaborated with their team to develop a streamlined process that handles motion graphics needs every month. Using a combination of 2D, 3D, and VFX workflows, we created visually impactful and accurate representations of various lighting products in engaging and informative ways.

Final Frames

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Coronet LED

We produced a 30-second promo video for Coronet's Shush Pendant, showcasing its sustainable materials and recycling process through a 3D assembly line.

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Kirlin

We showcased Kirlin's MRI-safe LED product line in an MRI suite and demonstrated their Hitsville product line luminaires for healthcare and institutional settings.

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3D Work

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2D Work

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Credits

Executive Producer: Eric Psihoules
Producer: Sophie Brown
‍Creative Director: Mike Sharps
Design & Animation: Mike Sharps, Miles Petrock, Cameron Butterfield, Preston Jesse, Tami Castro, Vinnie Zullo

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